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About Us    About Sacramento Spotlight Magazine

Spotlight Magazine, Sacramento, is a full-gloss, 4-color, bi-monthly (currently free) publication distributed throughout the Sacramento Valley and beyond. Our Advertising Opportunities are incredible.


Spotlight discovers creativity and innovation in art, business, travel, entertainment, health, people, community and more. We strive to entertain and promote the creative thinkers and doers of Sacramento and our surrounding communities. We believe in supporting our arts, businesses and charities.

What makes us different?

We are rising from humble beginnings, sharing the vision of promoting emerging artists and established stars in our community. Our publisher is a guitarist, vocalist and a composer, and our editor was a school teacher with her own talented children to inspire her. We are not just business people. We truly care about promoting our local community and economy.

Remaining a free publication, we are not limited in distribution by retail agreements. Spotlight is distributed free in countless outlets, including and not limited to specialty food stores, restaurants, colleges, clubs, theatres, cafés, book stores, practitioners’ waiting rooms, expos, workshops, fairs, etc. Our publication is placed where there is high-traffic and high-visibility. We have delivered residentially, door to door, to help an advertiser starting a new business in a specific area. Our publication is offered free in several chains as well (California Family Fitness Centers, Kovar’s Karate Centers, Jimboy’s, etc.).

Without having the funding of our competitors, we have to fight much harder to secure readers by supplying special editorial and information relevant to our readers and exposure that is effective for our advertisers.

Certain media will have stronger appeal to some groups than others. Our content appeals to woman and minorities, as well as men. We strive to keep a cultural balance in our pages to mirror our city. The affluent market now represents more women and minorities than ever before. According to information compiled by the Magazine Publishers of America, including data from the U.S. Bureau of Census and Sales and Marketing Management's Survey of Buying Power, from 1991 to 2000 there was a nearly 200 percent rise in females, a more than 150 percent increase in African Americans and Sacramento was named America’s most integrated city by Time Magazine. Sacramento Spotlight is proud to represent a city where everyone is in the minority.

We are different because Sacramento Spotlight Magazine offers broader exposure to a diverse group of Sacramentans and increased results for our advertisers but, more importantly, we value our advertisers … we care about their success!

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